EMPATHIZE: the ability to learn about an audience through observation and interviewing. A design thinker has the ability to know who the user is and what matters to the user.
DEFINE: the ability to construct a point of view that is based around the users needs and insight.
IDEATE: the ability to brainstorm and come up with many creative solutions for the problem.
PROTOTYPE: the ability to build a representation one or more ideas to display to others.
TEST: the ability to share the prototype idea with the original user and gained feedback on what worked and what didn't.
THE NORMAN DILEMMA:
The “Norman Door” dilemma can be seen in the design of many other every day items: These are items for which the design is not intuitive. The design of the object tells you to do something other than what you’re supposed to do. Often, the object might give the wrong signal and need a sign to correct it. For this assignment, you will seek out design opportunities in everyday objects.
Dilemma: In every kitchen, they put what looks like to be a drawer usually right below the sink but not always and almost every American has tried to ‘open that drawer’ before at least once in a house.
Redesign Idea: There are two ways going about redesigning this ‘drawer.’ First we can either redesign this and actually be able to use the drawer for other kitchen appliances, or we can redesign the drawer to make it flat so that it actually doesn’t look like a drawer that someone would go to open. FullSizeRender (1).jpgFullSizeRender (2).jpg ,
Fresh Eyes/ Norman Doors
Example #2 that illustrates the “Norman Door” dilemma
Dilemma: Sometimes we encounter those lamps that have the switches that are “hard to turn”, only to figure out that you do not “turn” it at all, in fact, you are supposed to press the switch in, like a button.
Redesign Idea: We could redesign it to look more like a button that you would press in, instead of looking similar to the traditional knob in which you turn on a lamp.
Monday Morning Exercise:
Describe what your partner designed for you. What worked? What didn't work?
My partner designed a schedule log app for me. I liked that it was designed to be able to reduce stress and save time. The design did not work, would be modified into a wearable watch.
Having gone through the process once, what might you might do differently next time?
The next time I would come up with better questions to be able to get better results.
Describe what did it felt like for you going through the DT process.
I liked the design thinking process, I felt that it is a way of understanding the customer and learning about what they really want.
What aspects of it did you like and why?
I liked the empathize aspect because you’re able to completely get an understanding of what the customer wants and are able to make what they really want and they will be more willing to buy it. I also liked that it is design to be able to execute your ideas cost efficiently.
What aspects challenged you and why?
Challenging aspects were being able to actually make the ideas that I come up with.
What are some ways you might incorporate this process in your day-to-day or school/work life?
Some ways that I could incorporate this into my school work is to use the critical thinking aspect of it.